Dispatch

4.2 hours recovered per dispatcher per day — across 214 fleets surveyed.

WE
Werner Enterprises
CL
Covenant Logistics
HE
Heartland Express
UT
USA Truck
MT
Marten Transport
UT
Universal Truckload
DI
Daseke Inc.
CG
Celadon Group
NT
Nussbaum Transportation
RT
Ruan Transport
CC
Crete Carrier
MT
Melton Truck Lines
WE
Werner Enterprises
CL
Covenant Logistics
HE
Heartland Express
UT
USA Truck
MT
Marten Transport
UT
Universal Truckload
DI
Daseke Inc.
CG
Celadon Group
NT
Nussbaum Transportation
RT
Ruan Transport
CC
Crete Carrier
MT
Melton Truck Lines
$
AR-Enhanced TMS · Live Freight Layer

See Every Load. In The Air.

Dispatch overlays augmented reality onto your freight operations — live truck positions, dock assignments, and ETA deviations visible through headset overlays and tablet feeds. No spreadsheets. No check-calls. No guessing.

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214
Fleets Surveyed
50–300
Power Units
$0
Check-Call Cost
UNIT #4471 · LIVE
Memphis, TN
I-40 W · 62 mph
ETA to dock2h 14m
DOCK ASSIGN
Door 07
Nashville DC · Bay C
CONFIRMED
⚠ ETA DEVIATION
+47 min delay
Unit #3892 · I-65 traffic
Shipper notified
FLEET STATUS
In Transit
184
At Dock
23
Delayed
7
FINDING 01
Time-to-Tender & Check-Call Protocol
DECLASSIFIED
4.7hrs
Average dispatcher time lost daily to manual check-calls — legacy TMS

Your dispatchers are running a phone bank, not a fleet.

Legacy TMS platforms treat location data as a manual process. Drivers call in, coordinators log it, the spreadsheet updates — 47 times before noon. Dispatch AR surfaces every truck's position, speed, and ETA in a live AR layer. The check-call is a solved problem. It just hasn't been solved at your company yet.

Metric
Legacy TMS
Dispatch AR
Avg Time-to-Tender
4.7 hrs
22 min
Morning Check-Calls
47 calls/day
0 calls/day
Load Pickup Conf. Time
38 min
< 2 min
FINDING 02
Visibility Accuracy & Detention Revenue
DECLASSIFIED
38%
Detention billing left uncollected due to inaccurate dwell timestamps — industry average

You're not losing detention revenue. You're giving it away.

When your TMS can't confirm dock arrival timestamps to the minute, your billing team argues with receivers instead of invoicing them. Dispatch AR logs gate entry, dock door confirmation, and departure with AR-layer precision — every dwell event timestamped automatically. 214 fleets recovered an average of $340k in year-one detention billing after switching.

Metric
Legacy TMS
Dispatch AR
Load Visibility Accuracy
61%
99.2%
Detention Dwell Reduction
2.8 hrs avg
0.6 hrs avg
ETA Deviation Detection
51 min lag
< 90 sec
FINDING 03
Carrier Acceptance & Spot-Market Efficiency
DECLASSIFIED
29pt
Carrier acceptance rate gap — legacy TMS vs Dispatch AR (58% vs 87%)

Carriers accept loads from dispatchers who can actually answer questions.

When a carrier calls to ask where their empty needs to be and when, your dispatcher needs a live answer — not a spreadsheet cell that was updated three hours ago. Dispatch AR gives every coordinator a real-time AR layer. Carriers get accurate information faster. Acceptance rates follow. The spot market stops feeling like chaos.

Metric
Legacy TMS
Dispatch AR
Carrier Acceptance Rate
58%
87%
Spot-Market Fill Time
3.1 hrs
41 min
Dispatcher Loads / Day
18 loads
31 loads
The math points one direction

You already know the answer. Confirm it with your numbers.

Enter your current TMS and daily load count. Dispatch will calculate exactly how many hours and dollars you're leaving on the table — specific to your operation.

Operator Testimony

Fleets that already see everything.

01
Verified
"We cut morning check-calls from 47 to zero. Dispatchers now manage 40% more loads without adding headcount."
47 → 0
daily check-calls
RK
Randy Kowalski
VP Operations · Crete Carrier Corp.
02
Verified
"Detention billing accuracy went from 61% to 98% in the first month. That's real money we were leaving on the dock."
+$340k
recovered detention revenue / yr
TO
Tamika Osei
Director of Logistics · Ruan Transport
03
Verified
"Spot-market chaos used to mean three coordinators on phones all day. Now one coordinator monitors the whole board through the AR feed."
3:1
coordinator load ratio improvement
JC
Jorge Castellano
Brokerage Ops Manager · Nussbaum Transportation
Full Data · 47 Metrics · 8 TMS Platforms

Download the Full Benchmark Report

47 operational metrics. 8 incumbent TMS platforms. 214 fleet operators surveyed. The data that makes your current vendor uncomfortable.

The math is already done

Your fleet is losing 4.2 hrs / dispatcher / day to check-calls and stale data.

Download Benchmark Report